Short links that get more clicks: 7 rules we follow

Long URLs full of tracking parameters look messy and suspicious. Short links fix that — if you use them well.

The rules

1. Use a readable slug. /s/spring-sale beats /s/x8Kq2. People click what they understand.
2. Add UTM tags once, in the builder. Keep utm_source, utm_medium and utm_campaign consistent so your reports group correctly.
3. One link per channel. A separate link for email, Instagram and print tells you exactly which channel performs.
4. Set expiry dates for promotions. Expired offers should not keep collecting clicks.
5. Password-protect private links. Share drafts or internal docs without making them public.
6. Review referrers weekly. Unexpected platforms often reveal where your audience actually is.
7. Retire links that do not perform. Fewer, better links make analytics easier to read.

What to track

Create your first link in the Link Builder and watch the numbers arrive in real time.