QR codes for offline campaigns: design, placement and tracking
Posters, packaging and table tents can be as measurable as an ad. A practical guide to QR codes people actually scan.
Offline marketing used to be a black box. With a tracked QR code, every scan becomes a data point.
Design for scanning
- Contrast first. Dark code on a light background scans most reliably.
- Add a frame and a call to action. "Scan for the menu" outperforms a bare code.
- Size it for the distance. A good rule of thumb: the code should be about one-tenth of the scanning distance.
- Keep your logo small. Logos look great, but too large a logo hurts readability.
Placement ideas
- Table tents and menus in cafés and restaurants
- Product packaging that links to setup guides
- Event posters that link to tickets
- Business cards that link to a booking page
Track every scan
Point each QR code at a Trackly short link. Scans are recorded separately from regular clicks, so you can compare print against digital — and because the short link is editable, you can change the destination without reprinting.
Design yours in the QR Studio and download a print-ready file in seconds.
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